Moonlit

Case study.

Customer:

moonlit

Channels:



Steam



HeyBox



Huya



Bili Bili



Online forums

Services:

→ Outreach to Steam curators → Monitoring Chinese and Western social media → HeyBox account maintenance → Gathering feedback from the Chinese community → Moderation of comments on Steam → Localization of announcements into Chinese

Goals

Support for Model Builder's launch on Steam

Content localization into Chinese

Challenges

Community management

Monitoring social media

Strategy

We worked together with Moonlit S.A. during production of Model Builder - first game of the studio. We provided marketing support, localization and took care of the community management, overseeing Chinese comments on Steam and Discord.

Effects

75% to 80%

Change in game's ratings from D1 to D7

25,000 people

watched streams of the game on Twitch, Huya and Douyin

800 people

were playing simultaneously at the time of release

800 people

were playing simultaneously at the time of release

Our journey together on the Digital Silk Road began in the late 2021. Huqiao's team helped with localizing the game, creating promotional material in Chinese, and contacting curators on Steam. Everyday we looked for new ways on how to be closer to the Chinese community.

Through the Eyes of the Customer

With partners like Huqiao, I'm sure this is just the beginning of our expansion in these regions of the world.

Michal Obloj

Marketing Manager at Moonlit

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